Objective  >

To choose a brand that has some problem and revives it in a positive way. The video introduces what the brand is, what they are doing, and what their differentiating characterizers. Using strong storytelling creates the motion.

{  Smucker's Jam  }

Approach  >

I chose Smucker's Jam, which had been exposed for their "natural" products containing GMOs. I came up with three keywords: Family, Organic, Joyful. I bought these concepts into
the video. I drew illustrations to create a story.

© Chris Zihan Yang

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