Objective  >

Find a dead, defunct or dying brand and give it a new life.
The brand can be a well known, prosperous company that has gradually lost its core business. The designer should find the brand’s original soul and explore a new direction to carry forward their spirit. 

Approach  >

I chose to rebrand Coty, which is a beauty company used scents to inspire different moods. Since Coty is an expert in creating scents, there is a potential to study scent to inspire people’s moods and let them live better. Coty will provide a chance for people to enhance their different life experiences through scent interaction.

{ Coty }

Enhance people's
life experience through scent interaction

© Chris Zihan Yang

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