Find a dead, defunct or dying brand and give it a new life.
The brand can be a well known, prosperous company that has gradually lost its core business. The designer should find the brand’s original soul and explore a new direction to carry forward their spirit.
I chose to rebrand Coty, which is a beauty company used scents to inspire different moods. Since Coty is an expert in creating scents, there is a potential to study scent to inspire people’s moods and let them live better. Coty will provide a chance for people to enhance their different life experiences through scent interaction.