{  San Francisco zoo  }

Objective  >

To choose a brand that doesn’t have an animated logo and create
a 5 to 7-second logo in motion for it. The goal is to use clean
storytelling to create a fluent and consecutive video. It is an introduction or advertisement for the company.

Approach  >

I chose The San Francisco Zoo, which has a special steam train and children’s program, so I used the steam train to begin my story. Then, I used silhouettes from the original logo as passengers to greet visitors taking the train. The animation and sound effects make the video more vivid and playful.

© Chris Zihan Yang

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